More Energy-Responsive Mobility
More Energy-Responsive Mobility
Designing for a Sustainable Tallinn 2035 with Enefit
TIMELINE
TIMELINE
November to December ‘24
November to December ‘24
PARTNERS
PARTNERS
Enefit, IxD.ma
Enefit, IxD.ma
MY ROLE
MY ROLE
Research, Speculative & UX/UI design
Research, Speculative & UX/UI design
INPUT
INPUT
In a rapidly evolving urban landscape, the intersection of technology and sustainability presents both challenges and opportunities. This project delves into envisioning Tallinn's mobility experience in 2035, focusing on how real-time energy consumption data can influence and nudge individuals toward more sustainable transportation choices. By integrating speculative design with tangible user research, the goal was to create a solution that not only informs but also empowers users to make eco-conscious decisions seamlessly.
In a rapidly evolving urban landscape, the intersection of technology and sustainability presents both challenges and opportunities. This project delves into envisioning Tallinn's mobility experience in 2035, focusing on how real-time energy consumption data can influence and nudge individuals toward more sustainable transportation choices. By integrating speculative design with tangible user research, the goal was to create a solution that not only informs but also empowers users to make eco-conscious decisions seamlessly.
THE CHALLENGE
THE CHALLENGE
While Tallinn has made strides toward promoting sustainable transportation, a significant gap remains in how energy consumption data is communicated to users. The challenge was to design a system that makes energy usage transparent, allowing individuals to understand and consider the environmental impact of their mobility choices in real-time.
While Tallinn has made strides toward promoting sustainable transportation, a significant gap remains in how energy consumption data is communicated to users. The challenge was to design a system that makes energy usage transparent, allowing individuals to understand and consider the environmental impact of their mobility choices in real-time.
THE PROBLEM
THE PROBLEM
Lack of Visibility: Users are often unaware of the energy consumption associated with different modes of transport.
Fragmented Platforms: Multiple apps and platforms lead to decision fatigue and hinder seamless mobility planning.
Behavioral Inertia: Without immediate feedback, users tend to stick to habitual choices, even if they're less sustainable.
Lack of Visibility: Users are often unaware of the energy consumption associated with different modes of transport.
Fragmented Platforms: Multiple apps and platforms lead to decision fatigue and hinder seamless mobility planning.
Behavioral Inertia: Without immediate feedback, users tend to stick to habitual choices, even if they're less sustainable.
SPECULATIVE DESIGN: The *Holt* Concept
SPECULATIVE DESIGN: The *Holt* Concept
As part of the exploratory phase, a speculative concept named 'Holt' was developed. In a future scenario where regulations have pushed us into exclusive green energy concuption while other factors haven't caught up, leading to energy scarcedy, which could lead to area wide moblity bans, traditional transportation will be restricted, and people start relying on horse-based mobility again. 🤠 While whimsical, this concept served to highlight the potential extremes of energy scarcity and the importance of sustainable planning. A short video was created to visualize this scenario, sparking discussions on energy dependency and mobility.
As part of the exploratory phase, a speculative concept named 'Holt' was developed. In a future scenario where regulations have pushed us into exclusive green energy concuption while other factors haven't caught up, leading to energy scarcedy, which could lead to area wide moblity bans, traditional transportation will be restricted, and people start relying on horse-based mobility again. 🤠 While whimsical, this concept served to highlight the potential extremes of energy scarcity and the importance of sustainable planning. A short video was created to visualize this scenario, sparking discussions on energy dependency and mobility.
RESEARCH & INSIGHTS
RESEARCH & INSIGHTS
User Interviews: Conducted interviews with individuals who have access to multiple transportation options to understand decision-making factors.
Benchmarking: Analyzed successful implementations like Helsinki's "Whim" app and Lahti's "CitiCAP" project to understand best practices in integrating energy data into user interfaces.
Data Analysis: Compared CO₂ emissions across various transport modes to establish a clear hierarchy of sustainability.
User Interviews: Conducted interviews with individuals who have access to multiple transportation options to understand decision-making factors.
Benchmarking: Analyzed successful implementations like Helsinki's "Whim" app and Lahti's "CitiCAP" project to understand best practices in integrating energy data into user interfaces.
Data Analysis: Compared CO₂ emissions across various transport modes to establish a clear hierarchy of sustainability.
OUTCOME
The final design was a Mobility-as-a-Service (MaaS) platform prototype aimed at encouraging energy-aware decision-making through a seamless, real-time carbon feedback interface.
Key Features:
All-in-One Booking & Navigation
Users can plan, compare, and pay for trips across all available mobility modes like bus, train, tram, bike scooter, walking, car sharing, within one platform.Live Energy & Emissions Feedback
Every trip suggestion is accompanied by real-time energy and CO₂ indicators, visualized through intuitive icons and color-coded scales to guide quick and conscious choices.Eco-Score & Gamification
The app rewards greener travel choices with carbon credit points, badges, and personal progress tracking. This encourages long-term behavior change and adds an element of play to sustainability.
OUTCOME
The final design was a Mobility-as-a-Service (MaaS) platform prototype aimed at encouraging energy-aware decision-making through a seamless, real-time carbon feedback interface.
Key Features:
All-in-One Booking & Navigation
Users can plan, compare, and pay for trips across all available mobility modes like bus, train, tram, bike scooter, walking, car sharing, within one platform.Live Energy & Emissions Feedback
Every trip suggestion is accompanied by real-time energy and CO₂ indicators, visualized through intuitive icons and color-coded scales to guide quick and conscious choices.Eco-Score & Gamification
The app rewards greener travel choices with carbon credit points, badges, and personal progress tracking. This encourages long-term behavior change and adds an element of play to sustainability.